Do it Afraid

In a world defined by speed, disruption, and complexity, one question persists: How do we thrive and contribute meaningful value amid constant change? The secret is intentionality — the art of living, leading, and growing with purpose.

FEAR and the paralysis it triggers are UNIVERSAL experiences that have shaped both lives and histories. Across time, fear has held people back—not because danger was certain, but because the fear of failure, rejection, or judgment loomed large. It has silenced voices, stalled dreams, and locked away brilliant ideas.

While all people encounter fear, the female experience of fear—especially in leadership and innovation—is uniquely complex and deeply rooted. Studies show that WOMEN EXPERIENCE FEAR MORE OFTEN and MORE INTENSELY than men in key leadership and performance spaces. According to KPMG, 75% of executive women report struggling with imposter syndrome at some point in their careers, often driven by the fear of being exposed or falling short. Most women regularly doubt their success or fear they don’t measure up. These internal fears frequently prevent capable, visionary women from speaking up, stepping forward, or launching out.

Despite this, more women across Africa and beyond are choosing to act and rise above their fears. They are showing up in boardrooms, startups, and public life with steady resolve.

This anthology is both a mirror and a map—a mirror that reflects the fears women face, and a map that offers strategies women are using to rise. Do It Afraid is more than a book—it’s a call to act, lead, build, and speak—even when fear still whispers.